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Since 1973

 

 
 
 

Calendar

PREV MONTH

December 2019

NEXT MONTH

Sunday Monday Tuesday Wednesday Thursday Friday Saturday

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Cyber Monday

 

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First Fridays @ Calumet Art District

 

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GREEN MONDAY

 

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A Chassell Old-Fashioned Christmas

Carnegie Museum Open House & Victorian Christmas in Houghton

Michigan Technological University 2019 Mid-Year Commencement

 

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55th Annual Great Lakes Invitational

 

31

 

55th Annual Great Lakes Invitational

 
    

December 2, 2019

Cyber Monday

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term "Cyber Monday" was created by marketing companies to persuade people to shop online. The term was coined by Ellen Davis and Scott Silverman, and made its debut on November 28, 2005 in a Shop.org press release entitled "'Cyber Monday' Quickly Becoming One of the Biggest Online Shopping Days of the Year".[1]

According to the Shop.org/Bizrate Research 2005 eHoliday Mood Study, "77 percent of online retailers said that their sales increased substantially on the Monday after Thanksgiving, a trend that is driving serious online discounts and promotions on Cyber Monday".

In 2017, Cyber Monday online sales grew to a record $6.59 billion, compared with $2.98 billion in 2015, and $2.65 billion in 2014. However, the average order value was $128, down slightly from 2014's $160.

Cyber Monday has become the online equivalent to Black Friday and offers a way for smaller retail websites to compete with larger chains. Since its inception, it has become an international marketing term used by online retailers across the world.

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